Barcelona president Joan Laporta has spoken about the imminent nature of a new sponsorship deal with Nike on several occasions, but five months after it first leaked that the deal was close to being done, there is still no an agreement. At least not one they are willing to sign.
Ace for ReliefBarcelona is Nike they reached an agreement on August 12, but decided to sign the agreement, feeling that they could get a better one. While the Blaugrana have tried to get a better deal in terms of the amount they will receive on an annual basis from the American sportswear brand, they are worried about the small print.
Official: FC Barcelona and Fermín López have reached an agreement to extend the player's contract until June 30, 2029. The purchase clause of the young midfielder has been set at 500 million euros. @FCBarcelona pic.twitter.com/gi7kB6ayuq
— Barcacentre (@barcacentre) October 31, 2024
One of the key points of debate is the lack of outlets abroad. Nike does not have shops in all parts of the world, and Barcelona feel that it is a big faux pas to not be able to sell their shirt in any country – not least China, where Nike is not. They also do not understand the problems of the supply chain that have also afflicted the American brand, which Nike has overcome the pandemic, but forced them to use Mrs. upside down to print the name of Lewandowski after escaping from Ws.
On top of that, Nike's supply chain issues have also delayed the release of Barcelona's kit this season, forcing the club to use the sponsorship logo from last season's home kit when selling the first replicas – which means there was a difference between the shirts worn. and sold. Time is also against Barcelona, as needed work out a way to register Dani Olmo in January, for which they need an influx of money.
