Aston Villa Women is delighted to announce the extension of their partnership with Cadbury, which will see both brands continue to support the women’s game and local communities.
Both parties have worked on elevating the visibility of women’s football through fan-focused initiatives across the region, since initially partnering during the 2020/21 season and the continuing collaboration will maintain a central focus on generosity and the support of communities in Birmingham.
2024 holds particular significance as Aston Villa celebrates 150 years since its foundation while Cadbury marks its 200th anniversary and to celebrate their shared local heritage, both organisations paid tribute to the Bournville Women’s Football Club factory workers with a special training session hosted by Aston Villa Foundation coaches at Cadbury’s Bournville pitches. The surprise visit also featured players Alisha Lehmann, Rachel Corsie, and Maz Pacheco.
Chris Heck, President of Business Operations at Aston Villa Football Club said: “We are delighted to extend our partnership with Cadbury, especially with two huge anniversaries on the horizon for both Birmingham-founded parties.
“At the core of our operation is a commitment to the women’s game and local community. With a shared common purpose, we are delighted to be in a strategic partnership with Cadbury for the seasons ahead. Our mission is to work with great local and global brands, and we accomplish both with this partnership.”
Nick Rogers, Cadbury Marketing & Sponsorship Lead for Northern Europe at Mondelēz International added: “We’re thrilled to extend our partnership with Aston Villa Women as Cadbury enters its 200th year. Proudly supporting the women’s game and local communities, we look forward to showcasing our joint values in this collaboration. As we celebrate our milestones, both brands remain committed to providing fans with unforgettable experiences centered around generosity. UTV.”
Aston Villa Women and Cadbury are also providing supporters with the opportunity to nominate their local Cadbury Hero who will be in with a chance of winning a VIP experience. To find out more and how to nominate please visit here.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com for more information.
For further information please contact:
Cadbury: CadburyPR@ogilvy.com
