Aston Villa is delighted to announce that Acorns will adorn the front of the players’ shirts in tonight’s Champions League opener against Young Boys.
Principal Partners, Betano, have kindly donated the space back to Aston Villa and the club have, in turn, donated the space to Acorns.
The club’s long-standing relationship with the hospice goes back to 2008 when they were a permanent fixture on the shirts.
Chris Heck, President of Business Operations at Aston Villa, said: “We are delighted that Betano came to us to offer up the opportunity and ask who are the best beneficiaries of the space.
“It was an absolute no-brainer to bring Acorns back onto the front of shirt, an organisation close to the hearts of everyone involved with Aston Villa.”
Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, added: “With all partnerships, CSR is a major part of the conversation from the beginning in terms of how we give back.
“As part of that, to walk the walk, we have a first step to help Aston Villa; donating the space on the shirt for the first Champions League game to an organisation close to Aston Villa’s hearts.”
Vicki Rowles, Director of Fundraising at Acorns Children’s Hospice, said: “We are extremely honoured to have our logo featured on Aston Villa’s shirts for their UEFA Champions League debut against Young Boys.
“Help can’t wait for the children and families who desperately need us. Thanks to the support of Aston Villa and the global exposure of the Champions League, we can reach even more families in need.
“We’re truly grateful to our friends at Aston Villa for their continued dedication to Acorns. We wish the team the very best of luck for tonight’s game.”
