Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner.
Hot on the heels of Betano’s UK market debut in partnership with BVGroup, the two-year agreement will see the Betano logo feature on the front of Aston Villa’s men’s team’s jerseys starting from the 2024-25 season. This new partnership comes just a few weeks after Betano’s sponsorship announcements of the UEFA EURO 2024 and CONMEBOL Copa America 2024.
Chris Heck, President of Business Operations, Aston Villa said: “We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations”.
Kaizen Gaming’s Co-Founder and CEO, George Daskalakis said: “Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”
Betano’s sponsorship will complement Aston Villa’s positive community impact, as the brand has continuously contributed to the local societies where it is present via joint Corporate Responsibility initiatives, tailored to each market, that, for instance, promote inclusion, improve healthcare and raise awareness on important social issues.
About Kaizen Gaming and Betano
Kaizen Gaming is one of the biggest GameTech operators in the world. Through Technology and People, the company is laser-focused on offering an unparalleled customer experience in a most engaging and responsible way. Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an established presence and millions of customers across markets in Europe and Latin America, while also recently in Africa and North America through launches in Nigeria and Ontario respectively. The company employs more than 2,500 people across the globe.
Kaizen Gaming has been recognized as a leading player in the global sports betting and gaming industry, having received several awards, including a world first of five trophies in a single year at the 2023 EGR Operator Awards (“Sports Betting Operator of the Year”, “Marketing Campaign of the Year”, “Mobile Sports Product of the Year”, “In-House Product of the Year” and In-Play Sports Operator of the Year”).
The company has leveraged cutting-edge technologies to offer the best and safest gaming experience to those who select its products and services for their entertainment. At the same time, it implements a policy of ethical and responsible provision of betting products, intended to be used responsibly by its customers.
Via joined initiatives with sponsored sports clubs and athletes to maximise impact, Betano deploys and supports corporate responsibility activations aimed at promoting inclusiveness in sports (e.g. stadium facilities for people with sensory challenges), raising awareness about important social and health issues (such as blood donation or bone marrow donation) or improving the provision of healthcare.
