Aston Villa can confirm its partnership with Asian online gaming platform NOVA88 who become the club’s Official Asian Betting Partner.
Utilising Aston Villa IP, NOVA88 will create bespoke marketing content and digital activations to increase the club’s presence across Asia.
The partnership will see the club benefit from brand exposure across Asia with NOVA88’s reach in the sector.
NOVA88’s brand will also appear on the club’s state of the art LED boards at Villa Park throughout the 2024/25 season.