Barcelona in talks with third kit manufacturer as Puma and Nike battle for sponsorship deal

The battle for Barcelona's kit sponsorship in the coming years has been framed as a right battle between Nike and Puma, which will be very dependent on how much money the Blaugrana can earn, how they try to maximize their sources of income. However, there is also at least one third brand on the scene.

Danish paper The tip sheet have reported that sports brand Hummel is also in talks with the Blaugrana over a potential deal to become their kit sponsor. Director Christian Stadil will neither confirm nor deny the discussions, but certainly calling Barcelona the biggest club in the world will go down well in Can Barca.

“There are various ongoing conversations with various clubs in Europe. I cannot elaborate further.”

“Of course, it could be interesting, and so I do not confirm that there is dialogue. But if there was, it could be super interesting. It is the club in the world that sells the most jerseys, and it is the biggest football club of the world. It could be exciting to have Barcelona or another club in that league with Hummel.

Everton, Real Betis, Southampton and the Danish national team are all sides backed by Hummel, but securing a deal with the Blaugrana would represent a major coup for them, blowing any of the other deals out of the water.

Currently Barcelona are believed to make around 85 million euros plus 20 million euros in variables with Nike, in an agreement that lasts until 2028. It is also reported that the Blaugrana would have to pay 40-50 million euros to get out of that contract, another cost Barcelona would presumably want to cover in any deal.