Diego Simeone's €740m European triumphs have separated Atletico from their old rivals
Atletico Madrid have had their ups and downs since Diego Simeone took over but one thing has remained consistent – Champions League qualification.
Even in his bad years, he managed to drive them high enough in the table to enter Europe's top competition, and the financial legacy of that has already changed the club forever.
The sports world calculate that Atleti have taken 740 million euros from their participation in the Champions League in the last 11 years, and this is not even counting the vast growth in terms of brand recognition and social media presence that it has accompanied
It has created a virtuous circle where Simeone is given more budget to work with, and his relentless success has allowed his club to get closer to Real Madrid and Barcelona, apart from each other. financially from teams like Sevilla and Valencia who were more or less on par with the Rojiblancos when Argentina took charge.
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