Matchday Guide: Aston Villa v Ajax

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Fixtures

  • Aston Villa Vs. Ajax – Thu, Mar 14th 2024, 20:00

Aston Villa host Ajax in the second leg of their Europa Conference League round of 16 tie at Villa Park on Thursday night.

The two teams shared a goalless draw in Amsterdam last week and it’s all to play for with a place in the quarter-finals at stake, as B6 hosts European knockout action under the lights once again.  

Ahead of kick-off, supporters will be able to again take part in our mobile phone light show as the stands at Villa Park are lit up in a unique way. To get involved, simply download the official Aston Villa app, follow the instructions and be in your seat ahead of 8pm.

Get matchday ready: Aston Villa v Ajax

Here’s everything you need to know ahead of the encounter to enjoy your visit to the stadium on matchday…

Getting to the game

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Pre-match activities

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Villa Store

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During the game

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Fan Engagement

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Villa Park light show

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Getting to the game

Click on the sections below to learn more about tickets, Villa Park and transport to the stadium.

Tickets

Tickets for Thursday’s eagerly-anticipated European clash are sold out. Thank you, as always, for your magnificent support!

With 2023/24 season tickets having sold out, an Aston Villa Membership gives you the best opportunity to secure your seat for all the action at Villa Park, with Claret, Villan and Cub members receiving a ticket priority window for home matches.

Fans will need to provide one of the three specified ticket types to gain entry to the stadium. You can find out more below:

Get matchday ready: Aston Villa v Ajax

Hospitality and Premium Experiences

Supporters can get tickets for the club’s ultimate fan experience in the Terrace View suite, with seats in the heart of the Holte End. Check out all the information here and book online.

Fans can also secure their spot in The Lower Grounds for the encounter. The Lower Grounds is the club’s new matchday offering – creating a fan-focused experience which includes food and drinks as part of the package. You can book online here.

Hospitality bookings for our upcoming home matches can be made over the phone on 0333 323 1982 (option 1) or by emailing hospitality@avfc.co.uk.

Under-3s Policy

Many supporters may not be aware of the policy regarding under-3s, so we are reminding supporters that under-3’s are only permitted to be in the Family areas in the Trinity Road stand at Villa Park and must have a match ticket. Further information can be found here Aston Villa Ticketing (avfc.co.uk)

E-ticket Entry

Villa Park is now fully NFC ticketing enabled for supporters to access the stadium. Near-Field Communication (NFC) enables fans to enter the stadium via Apple or Google Wallet. Click here for more information. 

Supporters can now also access their match-by-match tickets and enter the stadium directly via the Aston Villa app. Simply log into your Digital Account in the app and your tickets will appear under the ‘Tickets’ section. Supporters must update their app to the latest version to ensure in-app ticketing works without issue.

Please note, screenshots of e-tickets on your mobile device will not gain entry to the stadium. 

Get matchday ready: Aston Villa v Ajax

Visiting Villa Park

It’s important that supporters take steps to plan their visit to the stadium. 

Turnstiles open at 6.30pm, so make sure you arrive at the stadium in plenty of time ahead of kick-off to ensure smooth entry

Please note, access to stiles is maintained during the first half and will close once the half-time whistle is blown.

However you’re planning on getting to the match, take a look at our Travel & Parking guide before leaving home. 

A traffic exclusion zone will be in operation around the stadium, meaning there will be less traffic on Trinity Road and Witton Lane from up to two hours before the match starts. 

The Holte Pub will open three hours prior to kick-off and close two hours after full-time.

Get matchday ready: Aston Villa v Ajax

Parking and Travel

Aston Villa supporters can pre-book official matchday parking for the first time thanks to new partnerships. 

Supporters can pre-book their space via either of the links below.

www.astonvillaparking.co.uk

www.countrywidemanagementsolutions.co.uk

Supporters are also advised of the following matchday parking sites around Villa Park:

  • Powerleague (£10 – payment by cash or card)
  • Aston Tower School (£7 – cash only)
  • Birchfield School (£7 – cash only)

Broadway School and Aston Social Club should also be available for supporters to access.

The club has a dedicated bus service that runs to Villa Park on matchday; AV1 which runs from Tamworth. You can purchase tickets here.

The bike rack at Villa Park has now been moved behind the Villa Village building on the North Stand car park. 

New covered cycle parking is also available at our Inner City Academy on Witton Road.

Please plan ahead and leave more time for your journey. To plan your journey by public transport, visit www.tfwm.org.uk

For further information on travel and transport, including updates to assisted travel at Witton Station, click here.

Get matchday ready: Aston Villa v Ajax

Important Travel Updates & Timetables

Travelling by train?

  • Home supporters travelling by train are advised to use Aston Station both pre and post-match
  • Away supporters travelling by train are advised to use Witton Station both pre and post-match
  • Supporters are reminded if extra-time and potentially penalties are required, the number of available train services after the game will be reduced
  • You can plan your journey using the National Rail Enquiries journey planner here
  • Timetabled post-match departures from Witton (for Ajax supporters)
    • To Birmingham New Street: 21:53, 21:59, 22:05, 22:23, 22:30, 22:44, 22:50, 22:57, 23:23, 23:48
  • Timetabled post-match departures from Aston (for Aston Villa supporters)
    • To Birmingham New Street: 22:03, 22:15, 22:35, 22:42, 23:02, 23:12, 23:42, 23:52
    • To Four Oaks: 21:53, 22:23, 22:53, 23:45
    • To Lichfield Trent Valley via Four Oaks: 22:13, 22:44
    • To Lichfield City via Four Oaks: 23:14
    • To Walsall: 22:08, 23:08
    • To Rugeley Trent Valley via Walsall: 22:38, 23:30

Travelling by road? 

  • An extended road closure will be in place on Witton Lane and Witton Road after the match from the club shop to Witton Station 
  • Lane closures on the link between the A38M on to the M6 northbound at Spaghetti Junction will start at 11pm

Travelling by bus? 

  • Please plan ahead and allow extra time for your journey
  • Bus diversions will be in place slightly earlier than normal for NX 11A and 7 bus services
  • For information about bus diversion routes for these services, please visit Transport for West Midlands’ disruptions page
  • Supporters travelling by bus are encouraged to visit the ‘How to get to Villa Park’ page and use Transport for West Midlands’ journey planner
Aston Villa v Ajax

Pre-match activities

Click on the sections below to learn more about activities taking place at Villa Park before kick-off.

Family Fun Zone

The Family Fun Zone in Villa Park’s Academy Building will be fully operational on gameday from 6-8pm.

Young Villans can take part in a number of exciting, fun activities ahead of kick-off including inflatables and face painting.

We want to see your experiences of matchday at Villa Park. Post your photos, tag #UTV and you could be featured on the big screens at the stadium!  

We kindly ask that fans do not bring their own footballs into the Fun Zone. Unsupervised games of football cause increased risk of harm to all in attendance. Thank you as always for your cooperation and support.

We will have a Welfare Officer based in the Fun Zone, as well as others around the stadium, wearing distinctive high vis who are on hand to help with any questions or concerns while visiting Villa Park.

Purple wristbands will once again be available from the Fun Zone to help keep children safe. Staff will be offering parents the opportunity to receive a purple wristband that your child can wear.

Parents can write their contact details on the wristband and if your child was to become separated from you or felt unsafe, they could approach a steward or another member of staff and show their wristband. Stewards or staff can then duly contact parents and/or Aston Villa’s Head of Safeguarding for assistance and support.

Food and Beverage

Villa Park offers a wide range of cuisine and beverages on a matchday.

Outside the stadium, several street food trucks will be situated on the Trinity Stand forecourt alongside a bar serving alcoholic and soft drinks from 5.30pm.

Lions Square Fan Zone

The Trinity Fan Zone has been renamed ‘Lions Square’ for the new season!

Take in some great entertainment as you countdown to kick-off on every matchday at Villa Park. See below for Saturday’s line-up…

5.30pm: Bar, food and fan activities
6pm:
Live music
7pm: Q&A with former Villan Tony Morley

We want to see your experiences of matchday at Villa Park! Post your photos and tag #UTV and you could be featured on the big screens at the stadium!

Cashless Stadium

Please note, Villa Park will be cashless to help ensure safe social distancing practices and minimise contact at all points of sale. This includes the Villa Store, with card payments widely accepted in and around the stadium.

The only exception is programme kiosks outside the ground, which will still accept cash.

In-stadia betting kiosks will also be in operation for this fixture and such service will be provided on a cashless basis.

Villa News & Record

Pick up your special European edition of Thursday’s Aston Villa News & Record.

The matchday programme is packed with exclusive content and features, including insights from head coach Unai Emery, in-depth player interviews from across the squad, opposition analysis, unrivalled dives into the archives and the latest from the club’s youth teams.

The publications are available to purchase for £3.50 around the stadium via cash or card on matchdays – as always – with each seller armed with contactless payment units for a swifter transaction process.

You can also have every issue delivered direct to your home for the duration of the 2023/24 campaign by taking out a seasonal subscription, and you’ll only pay for the price of 18.

This package covers the claret and blues’ 19 home Premier League fixtures, starting with Everton’s visit on Sunday, August 20 and culminating with Liverpool’s trip to the West Midlands in May 2024.

Find out more, here.

Aston Villa v Ajax

Villa Store

Click on the sections below to learn about merchandise points around the stadium.

Store Opening Hours

There are a number of places where supporters can shop for Aston Villa merchandise on a matchday. Below you’ll find the opening times for each shop around the ground…

Villa Store: 9.30am-8pm and 9.30-10.30pm

Holte Store: 5pm-8pm and 9.30-10.30pm

Trinity pop-up store: 6.30-8pm and 30 mins at half-time

Family Fun Zone: 6-8pm

82 Lounge: 5pm-8pm and 8.30-10.15pm

Lower Grounds: 5pm-8pm and 8.30-10.15pm

Click and Collect

Pre-order your items and collect at the Villa Store, Holte Store, Holte Suite or Hospitality 82.

Please note, the Click and Collect order option will be turned off at half-time but any orders placed up to then will be available to collect until that retail unit closes. Click and collect now here.

Personalised Gifts

Personalised souvenirs are now available at the Villa Store at Villa Park, with our new interactive touchscreen kiosk. Create unique gifts including tumblers, notepads, keyrings, and coasters with designs made just for you! Prices start from just £5.

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During the game

Click on the sections below to learn more about events that take place during the match.

See it…hear it…report it!

If you witness discriminatory behaviour at a match or around a stadium, please report it to the police or a steward.

Supporters at Villa Park can text REPORT to 60060 along with the location of the incident and details of what you have witnessed.

The text line also includes the reporting of any safeguarding concerns. The text service will be supported by our security team and West Midlands Police. Each text costs one standard message at your network rate. The club may share your details with West Midlands Police if further information is required to assist with a criminal prosecution.

All-seater Stadium

We would like to remind supporters that Villa Park is an all-seater stadium.

In all areas of Villa Park, we have children, elderly fans and those with medical conditions who are unable to see or watch the match if supporters stand up in front of them.

Please be mindful of this at all times and thank you for your cooperation.

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Fan Engagement

Click the sections below to learn about how you can get involved on matchday and our fan loyalty programme, Pride Rewards.

Get Involved

A new ‘Match Predictor’ game is now live on the memberships portal. Fans can enter for free, you don’t need a paid membership, just a free digital account.

Simply predict the score and first goal scorer for the chance to win prizes. The match predictor will be live for all home games going forward. There is an overall season leaderboard and prizes will be awarded for every home game week.

One lucky fan will win the chance to play ‘Score at the Holte’ with the opportunity to win big on the pitch! Members and Season Ticket Holders can enter NOW for the chance to take part in upcoming games!

We want to know about your matchday experience at Villa Park. Tweet us using #UTV and you could feature on the big screens at the stadium!

Pride Rewards

The Pride Rewards collection point will be open from 5.30-7.30pm. Please note that the queue may close up to 15 minutes prior to the collection point closing to ensure all fans waiting in line can be served before 7.15pm.

Fans will again be able to take part in the ‘Pick a Player’ game on Pride Rewards for the chance to earn loyalty points. All you have to do is pick a player for the match and their performance during the game will earn you points. 

Season Ticket holders and Members can head to the Pride Rewards page now and use their loyalty points to redeem amazing money-can’t-buy experiences and gifts. Supporters can now enter the draw for the chance to step onto the hallowed Villa Park turf and see the teams up close in our Watch The Warm Up experience.



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