‘Mumtrepeneur’ opens a high-end soft play to give parents a luxury experience
A ‘mumtrepeneur’ who opened a high-end soft play says she wanted to give parents a luxury experience.
Mother-of-two Remen Bains, 39, from Sutton Coldfield, who runs two soft play businesses, says she wants to offer her clients the chance to let their kids run wild in an environment that is ‘pleasing to the eye’.
Crumb and Play, based in an old barn, offers parents the chance to enjoy gluten-free and vegan cakes and coffee while their little ones can pretend to be hairdressers or construction workers.
Her second business, The Kids Corner, brings the luxury soft-play experience to homes and kids parties – with Remen saying she has celeb clients including Rochelle Humes and local Aston Villa players.
The ex-investment banker says parents love the clean environment and Instagram-able look of the play area.
‘Mumtrepeneur’ Remen Bains, 39, who runs high end soft play centre Crumb and Play (pictured)
According to Remen, she wanted to give parents the chance to let their children play in an environment that is ‘pleasing to the eye’ (pictured)
According to the entrepreneur, other soft play facilities she had visited ‘felt dirty and grimy’ (pictured: Crumb and Play in Litchfield)
And she says kids love the gender-neutral colours and play areas.
Remen said: ‘Parents like it when they come to a place that feels nice for them – it’s got nice surroundings and is very Instagram-able.
‘As a mum myself, I used to go to these soft play places, and they felt dirty and grimy not finish or quality for the little ones.
‘The vision was for a chic, rustic soft play area really based around parents where they can take their kids and still have a nice coffee and cake and snacks.
‘We don’t use plastic toys, they’re all hand-picked wooden good quality products for the kids to play with.
‘There are gluten free and vegan options for children too and the colour palette is pretty and colourful and not sore to the eye.
‘Girls play in the construction area and boys play in the hairdressers – we kept the colours gender neutral.’
The business-owner first started The Kids Corner in January 2019 with the goal of taking a luxury soft-play experience to client’s homes.
Crumb and Play was designed to be attractive and Instagrammable, so both children and their parents could enjoy the experience
According to Remen, she ‘wants to change the idea of what a soft play area can be – colourful and classy rather than grimy’
The entrepreneur’s soft play business Crumb and Play (pictured) is based in an old barn in Litchfield
As well as offering various play option for children, Crumb and Play (pictured) offers a range of coffee and cakes for parents
Among the play options, children can play act at being grown-up with real jobs, like in this play salon
She says she swiftly picked up celeb clients including Rochelle Humes, Kimberley Walsh, JLS, and England footballers.
And when she opened Crumb and Play in Litchfield in November 2023, customers began rolling in.
Remen says she wants to change the idea of what a soft play area can be – colourful and classy rather than ‘grimy’.
Crumb and Play (pictured) was specifically designed to be different to what Remen describes as the typical ‘grimy’ soft play areas
Remen Bains is a former investment banker, mother of two, and entrepreneur, setting up her soft play business Crumb and Play (pictured)
This former barn in Litchfield (pictured) is the luxe setting for high-end soft play cafe Crumb and Play
According to Remen, ‘the mums do like the fact it’s a nice cafe – other soft plays have wild kids everywhere and they’re messy’
Crumb and Play offers 90-minute sessions in the play area from £7.95 for kids under two to £10.95 for older children, and non-crawlers going free.
And she says parents return for the cafe’s offerings of cakes from £2.25 and coffees from £3.85.
‘I’m trying to change the mindset of what a soft play can be,’ said Remen, ‘it can be colourful with a bit of class.
‘The mums do like the fact it’s a nice cafe – other soft plays have wild kids everywhere and they’re messy.
‘It’s been designed so parents can have a chat with friends and still have watchful eye on their little ones.’
