Newcastle fans were keen to get their hands on the new kit with some queuing hours before the shops opened.
Hundreds of Newcastle Fans were seen outside the club's official store on Friday morning ahead of the launch of the new kit.
The Magpies have returned to their roots by partnering with Adidas for the first time since 2010.
And the new kit that has been launched has been inspired by his 2002 shirt, where Mr. Bobby Robson and Alan Shearer He took them to third place in the Premier League.
It was also the last time they made it past the group stage of the Champions League, although the rules then stipulated that clubs had to go through a second group, from which they were eliminated after defeats against Barcelona and Inter de Milan.
However, it was a good year for Newcastle fans and the hope is that they can replicate some of that success next season.
Fans certainly feel that way, with long lines of fans seen queuing in the early hours of Friday morning when the store opened at 8am
Hosts present who were keeping the queue in order said the queue was unprecedented and the queue stretched from around the store to St James' Park tube station.
Fans have also reacted to the shirt on social media, with one saying: “We're back, baby. We're back.”
Another wrote: “Beautiful kit.”
2
And a third posted: “Take my money NOW. First time in 20 years I will buy a replica of the shirt. But it won't be one, but all three when it comes out.”
When Adidas was in charge of Newcastle's kits during the 1990s, the club was known as The Entertainers.
Their swashbuckling style of football caused many neutrals to side with the Toon, especially in their battles against Mr Alex Ferguson's manchester united.
It led to Kevin Keegan's iconic moment in the studio, while the Magpies kit with Newcastle sponsor Brown Ale is one of the most classic Premier League kits of all time.
From a financial point of view, this could be a big move for Newcastle, with the club tipped to be able to earn up to £40m a year from their deal with Adidas.
With strict profit and sustainability rules in place, every penny makes a difference in the Premier League as the Toon look to bounce back among the big boys.
