Barcelona have been talking about Nike's new sponsorship deal for several months, which could see the Blaugrana fall back into their salary cap for the first time in two years. However, the long-term costs can be significant.
The agreement was rumored to be more or less done in mid-July, and again, the president of Barcelona Joan Laporta sent a letter to the League ensuring that he was only missing a few details to be done by the end of August. However, there is one key point. According to Bar CanaletesNike are using their position of power in the negotiation to try and extract a major asset from Barcelona.
The “deal” has a very important workhorse. (BLM) Barça Licensing & Merchandising, a great resource of the club that this year can bill 125 million euros and that Nike wants to integrate into the agreement – intending to be a partner – to justify the renewal bonus. pic.twitter.com/Tq3jRnOxs3
— Bar Canaletes (@BarCanaletes) September 11, 2024
The American Sportswear brand wants Barca Licensing and Merchandising to be included in the deal for them, under the pretense that they will become a partner in the subsidiary. It is about the official brand in the world and the money coming in, with Bar Canaletes claiming that it could bring in 125 million euros this year in income.
If there are no setbacks, the forecast is that Gavi will receive the medical green light in about 15 days. @fansjavimiguel
— Barcacentre (@barcacentre) September 12, 2024
This is the exchange that Nike they are willing to happen, in exchange for a major signing bonus in excess of 100 million euros to give Barcelona liquidity when it comes to being able to move in terms of their salary limit. Nike is also renegotiating a contract that has four years remaining, but they are also in a position of strength, as they do not allow Barcelona to open more stores outside of Spain or sell online in other parts of the world, as they exploit the Barcelona . despair
It's a deal that could define the next decade of Barcelona's finances. Laporta has already shown that he is willing to sacrifice assets to gain short-term cash flow, and start what has been called the “virtuous circle” of wealth. During a press conference last week, Laporta said that while they could sign a new agreement with Nike during the summer, but felt that it was not the right agreement.
