The Real Sociedade announced that club legend Xabi Prieto will return to the club as an institutional ambassador, after almost six years away from his retirement as a player in 2018. Prieto has spent his entire career at The realplayed 532 times, famously declaring on his retirement that “my dream growing up was not to be a footballer, it was to play for La Real”.
Prieto will assist all areas of the club, but in particular work with the business side of things and the foundation, helping with its social programs. Prieto is one of the most beloved figures in the history of Txuri-Urdin, having turned down offers from elsewhere to stay with the club, on two occasions while it was relegated to the second division.
Real Sociedade announced that Xabi Prieto will return to the club as an institutional representative, supporting all areas, but especially the business side and the foundation.pic.twitter.com/yh5q3rDeFp
— Football Spain (@footballespana_) March 7, 2024
This continues his habit of incorporating former players into the club's setup, as is the case with current coach Imanol Alguacil, and assistant manager Mikel Labaka.
