A special guest will officially open the new and improved Villa Store on Friday.
The Villa Park store has been completely reimagined, in collaboration with adidas, and will open its doors at 9am on Friday, August 16, with the club’s new away kit also being launched on the day.
Fans are invited to arrive early on the day in order to see our special guest open the store and to be among the first to get their hands on the new strip.
Attendees will be privy to a host of exciting activities across both Friday and Saturday, truly making it a moment to remember.
Click here for more details about the away kit launch and store opening times.
Upon entry to the store, supporters will be treated to a stunning shopping experience.
Among the new features is a stunning statue to help celebrate Aston Villa’s 150th anniversary. The club have had a lion crafted from brick and engraved with the names of every player to captain the club, with the statue set to be permanently on display in the new Villa Store.
Supporters will also love the new heritage area, which boasts a floor mural created by hand to represent the stained glass windows synonymous with Villa Park.
A giant LED screen and an archive wall capturing some of the club’s greatest moments along with treasured memorabilia from those historic times will also feature in the area as fans are immersed in Villa’s achievements.
A trip down memory lane is provided by the new retro area, with a new archive floor feature displaying match-worn shirts from some of Villa’s greatest players, alongside replica versions that fans can purchase on their visit.
Following on from the completion of phase 1 and the store’s opening, phase 2 of the plans for the Villa Store will see it become one of the biggest and most impressive club merchandise stores in Europe, with work due to complete later in the year.
The club looks forward to welcoming supporters into the new store on Friday, August 16!
