The former La Liga star outsells Kylian Mbappe in shirt sales at Paris Saint-Germain's online store
Paris Saint-Germain star Kylian Mbappé he has been most notably the most traded footballer in the world, something that Real Madrid hope to be able to earn this summer. Yet he is not the player who sells the most shirts for PSG online.
It could be that Mbappe's alleged departure has something to do with it, but that title belongs to the former Real Mallorca man. Kang-In Lee. The South Korean striker is the name that sells the most shirts online, such as Le Parisien, and carried by MD. In physical stores, Mbappe sells more than anyone else, followed by Kang-In and then Warren Zaire-Emery.
The 23-year-old arrived for €22m from Mallorca this summer and has been greeted by a 20% increase in South Korean fans attending the Parc des Princes, and an increase of 300 % in South Korean fans who tour the stadium in the French capital. Meanwhile back in Seoul, PSG opened a new shop there to capitalize on demand.
Top stars from continents other than Europe often bring with them a large following and a significant economic boost. Takashi Inui at Eibar, Takefusa Kubo at Mallorca and Real Sociedad, Kang-In at Mallorca and Ez Abde at Osasuna have all seen dedicated social media accounts in other languages created, and a significant increase in the following of those clubs since foreign .
