Aston Villa is delighted to announce that Acorns will appear on the front of the team’s shirts in Thursday’s UEFA Europa Conference League Last-16 tie at Ajax.
The children’s hospice has been a long-term partner of the club and their name previously adorned Aston Villa’s shirts between 2008 and 2010.
This relationship extends off the field with Villa’s first team players and management also making a regular visit to Acorns during the build-up to Christmas and Easter to distribute presents and gifts to the children.
Chris Heck, President of Business Operations at Aston Villa, said: “Aston Villa and Acorns have a relationship that is world-renowned, which was brought to global attention some 16 years ago when the hospice’s name appeared on the front of those famous claret and blue shirts for the first time.
“We are delighted to be able to continue to work together for such a noble and important cause and we hope this exposure to such a large audience will be hugely beneficial to Acorns.
“On our previous visit to the Netherlands earlier in this competition, we were proud to wear the Aston Villa’s Foundation’s branding on the front of our shirts and we are extremely pleased that we’ll be able to carry Acorns’ message in a similar way.”
Trevor Johnson, Acorns Chief Executive, said: “We are extremely honoured to once again see our logo emblazoned on Aston Villa’s shirts for their upcoming Europa Conference League match against Ajax. All of us at Acorns are deeply touched by this incredible gesture of support.
“We’re especially thrilled to appear on their shirts during the Club’s 150th anniversary year. Their iconic decision to feature our logo on the front of their shirts from 2008-10 was groundbreaking and demonstrates the long and proud history we share with the club.
“Being showcased on such a grand stage not only raises awareness of Acorns but also shines a spotlight on our care for children with life-limiting and life-threatening conditions on a platform watched by millions across Europe. Exposure of this magnitude not only highlights our lifeline care and support but will also help us reach even more families in need.
“Our sincere and heartfelt thanks to our friends at Aston Villa Football Club and their supporters for their dedication to Acorns. Together, we are stronger for local children and families and we are honoured to continue such a meaningful partnership. We wish the team the very best of luck on Thursday.”
